EMPLOYER BRANDING

Building a strong and compelling Employer Brand

Organisations know how to attract customers, but in today’s competitive labour market, it is also important to place emphasis on building a strong and compelling Employer Brand for talent attraction and retention. Similar to the way you market your organisation’s products and services, an Employer Brand is how you want your organisation to be perceived by desired jobseekers.

To craft an Employer Brand, you will need to first identify your organisation’s Employee Value Proposition (EVP). EVP is unique, relevant and encompasses all the reasons employees are proud and motivated to work in your organisation. A strong EVP and Employer Brand will help retain top performers and attract the best external talent.

How can your organisation benefit from having a well-crafted employer branding strategy?

A strong and compelling Employer Brand will help your organisation achieve the following:

Attract and retain the talent the organisation required
Reduce recruitment costs
Gain a strong competitive edge over your industry rivals

How can EON help you achieve the results?

EON will work with you on the following main aspects to develop a compelling Employer Brand:

Identify and defining a unique set of key Employee Value Proposition (EVP) factors that the organisation endeavours to provide for its employees
Explore the employees’ existing perceptions on the EVP statements
Conceptualise the employer branding strategy with management using the EVP inputs gathered

If you have any enquiries, please contact us at [email protected] or call us at 6220 4008.

Alternatively, you may wish to fill out an enquiry form here.

EMPLOYER BRANDING

Building a strong and compelling Employer Brand

How can your organisation benefit from having a well-crafted employer branding strategy?

How can EON help you achieve the results?

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