Over recent years, businesses in Singapore are looking for overseas market opportunities to expand its local operations / brand beyond. Many of these companies are doing so in order to build and expand demands for its products / services. An IE Singapore Internationalisation Survey conducted in 2H 2016 covering 700 companies, including companies that have internationalised and those that are planning to, showed that these companies’ overseas revenue grew 4.2% year-on-year, outpacing total revenue growth of 1.3% year-on-year across major sectors. Small medium enterprises’ (SME) overseas revenue formed approximately 53% of total revenue.
If your company is preparing to expand both locally and internationally, ensuring that the expanded pool of employees are able to deliver the product and service standards and brand image consistently is of utmost important. Many franchising systems failed to sustain after the initial years because of the lack of a structured human capital capability development plan. As a result, brand image suffered in the marketplace.
EON’s Human Capital Capability Development for Business Expansion and Internationalisation service aims to help enterprises build a foundation for a stable and performing workforce to support their overseas expansion plans.
What do you need for human capital capability to protect the brand?
The following areas must be addressed as a part of the package for franchisees:
- Establishing a structure for training and support
- Standard Operating Procedures (SOP)
- Workplace Learning
- On-the-job Training
- Ensuring Quality Standards
- Process Audits
- Employee Engagement
- Building HR Foundation as a Part of the Brand
- Recruitment and selection standards
- Performance management
- Learning and development
- Career management
- Management development programme
The HR strategies must be aligned to business objectives so that employees can be groomed to have a global mindset to uphold brand image and standards.
How long does a project take?
A project of one area typically takes three to six months to complete, depending on the size of the company and the number of jobs to work on.