Over recent years, businesses in Singapore are looking for overseas market opportunities to expand its local operations / brand beyond. Many of these companies are doing so in order to build and expand demands for its products / services. An IE Singapore Internationalisation Survey conducted in 2H 2016 covering 700 companies, including companies that have internationalised and those that are planning to, showed that these companies’ overseas revenue grew 4.2% year-on-year, outpacing total revenue growth of 1.3% year-on-year across major sectors. Small medium enterprises’ (SME) overseas revenue formed approximately 53% of total revenue.
If your company is preparing to expand both locally and internationally, ensuring that the expanded pool of employees are able to deliver the product and service standards and brand image consistently is of utmost important. Many franchising systems failed to sustain after the initial years because of the lack of a structured human capital capability development plan. As a result, brand image suffered in the marketplace.
EON’s Human Capital Capability Development for Business Expansion and Internationalisation service aims to help enterprises build a foundation for a stable and performing workforce to support their overseas expansion plans.
The following areas must be addressed as a part of the package for franchisees:
The HR strategies must be aligned to business objectives so that employees can be groomed to have a global mindset to uphold brand image and standards.
A project of one area typically takes three to six months to complete, depending on the size of the company and the number of jobs to work on.
If you have any enquiries, please contact us at [email protected] or call us at 6220 4008.
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